The Marketing Blur
Many companies across the globe are affected by the condition I call “The Marketing Blur.” The Marketing Blur is what happens when you’re engaged in marketing through several different channels [...]
Google Changes Search Ads Appearance (Again)
AdWords and Google Search users alike will find themselves affected by Google's ($GOOGL) latest change to the appearance of search ads. Google users have seen a number of different versions [...]
Abacus Plumbing: Branding Strategy Example
How Abacus Plumbing Uses Brand Cohesion in Their Marketing Strategy When you search for a plumber in Houston TX, Abacus Plumbing is all over the first page. How did they [...]
Developing Brand Cohesion in Your Online Presence
How to Keep Brand Cohesion Throughout Your Online Marketing One of the most important factors to a small business’ marketing success is how they build their presence across the web, on [...]