The Marketing Blur
Many companies across the globe are affected by the condition I call “The Marketing Blur.” The Marketing Blur is what happens when you’re engaged in marketing through several different channels [...]
How to Develop Your Brand
What makes a brand? Is it the logo? The jingle? Or is it the slogan, the packaging, the spokesperson, or even just the name? The real substance of a brand [...]
How You Can Learn from Tesla’s Referral Marketing Strategy
Walter Chen recently wrote an article in which he describes how Tesla achieved a 40 to 1 ROI on their Referral Marketing program for their electric cars. In that [...]
Unique Brand Positioning: How to Frame Your Business for Success
Which sounds healthier to you: A ribeye steak that’s 90 percent fat-free, or a ribeye steak containing 10 percent fat? For most people, something that’s 90 percent fat-free sounds [...]