Marketing Strategy Explained
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Why You Need to Be Tracking Your Google AdWords Conversions by Keyword
(This post is about Google AdWords conversion tracking by keyword. To jump to phone call conversion tracking using dynamic phone number insertion click here .) Most business owners know about A/B testing by now: The process in which you test multiple versions of the same ad to see if one [...]
Using a Landing Page Narrative Template to Increase Conversion
In this post: Learn how to use a landing page narrative template to design your web and landing pages to connect with your site visitors and convert more of them into satisfied customers. Background: Storytelling has been one of the most successful marketing methods since its creation. In recent years, [...]
Get More Customers from Facebook by Doing This Today
There’s one thing you can do today, right now if you have basic back-end web experience, that will help you start getting more new customers from Facebook. It’s called the Facebook Pixel, and it’s the biggest help to marketers since Google AdWords was released. What if you had the demographic [...]
Case Study: How Masterclass English Generated a 446% ROI from Facebook
The Company Masterclass English is a language academy in Rotterdam, The Netherlands. They offer English courses to students from multiple countries and professions that need to improve their English. They offer five separate course periods throughout the year in which students can register for a ten-week course. The Objective MasterClass' objective [...]
The Marketing Blur
Many companies across the globe are affected by the condition I call “The Marketing Blur.” The Marketing Blur is what happens when you’re engaged in marketing through several different channels but you don’t have a clear picture of how each channel is performing. You end up lumping all of your [...]
Google Changes Search Ads Appearance (Again)
AdWords and Google Search users alike will find themselves affected by Google's ($GOOGL) latest change to the appearance of search ads. Google users have seen a number of different versions of the appearance of search ads in the past few years. The most notable change has been the removal of [...]
Abacus Plumbing: Branding Strategy Example
How Abacus Plumbing Uses Brand Cohesion in Their Marketing Strategy When you search for a plumber in Houston TX, Abacus Plumbing is all over the first page. How did they make that happen? To read an in-depth explanation of their digital marketing strategy as a whole you can read this [...]
Developing Brand Cohesion in Your Online Presence
How to Keep Brand Cohesion Throughout Your Online Marketing One of the most important factors to a small business’ marketing success is how they build their presence across the web, on websites such as Google, YouTube, Twitter, Yelp, and Facebook. However, when your business is present in all of these places, [...]
Abacus Plumbing: Example in Digital Marketing Strategy
In this post, learn from a small business doing an expert job in digital marketing strategy execution: Abacus Plumbing. Abacus is a small business located in Houston, TX, serving the greater Houston area in the Plumbing, Air Conditioning, and Electrical Services sectors. In 2015, Abacus won the BBB Houston Pinnacle [...]