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Battling Buyer’s Remorse

By | June 11th, 2016|Categories: Digital Marketing|

How to Fight Against Buyer's Remorse and Cut Down on Returns When it comes to fighting buyer’s remorse, Offense is certainly the best Defense. To fully understand the complexity behind buyer’s remorse and why we all get it, you can read my post: Understanding Buyer’s Remorse. The main problem that [...]

Understanding Buyer’s Remorse

By | June 11th, 2016|Categories: Digital Marketing|

Why Customers Feel Buyer's Remorse After Purchases and How Some Companies Are Causing It What is Buyer’s Remorse? Buyer’s remorse is that feeling you get just after purchasing something in which you think: “Man… Why did I buy this? Do I really need it? Should I have spent the money? [...]

Marketing is NOT Advertising

By | April 23rd, 2016|Categories: Digital Marketing|

You know that whole thing in math about how squares are rectangles but rectangles aren't squares? That’s exactly the same thing I’m talking about here with marketing and advertising. Marketing = Square Advertising = Rectangle Advertising is marketing, but marketing is not just advertising. One of my biggest pet [...]

How People Search for Dentists [Video]

By | April 10th, 2016|Categories: Mobile|

This video, made with PlaceIt.net, shows visually how people search for Dentists on their smartphones. The process is similar to that of many sectors within the Small Business marketplace. In the Weaver Communications video "How to Get Traffic to Your Website," I explain how there are three main places [...]

7 Eye-Opening Stats About Retargeting [Video]

By | April 10th, 2016|Categories: Retargeting|

Special thanks to CMO.com for their post 15 Mind-Blowing Stats About Retargeting. These are my 7 favorites from their list, presented in video form. The song in the background is "Boneless" by Steve Aoki. For more info on Retargeting and how Small Businesses use it to grow their [...]

No B.S. SEO Checklist for Small Businesses

By | April 4th, 2016|Categories: SEO|

Download this infographic in PDF format, as well as the rest of my free helpful Small Business marketing resources here.   Awesome SEO stats provided by imFORZA. More awesome SEO stats provided by ImpactBnD.