Abacus Plumbing: Example in Digital Marketing Strategy
In this post, learn from a small business doing an expert job in digital marketing strategy execution: Abacus Plumbing. Abacus is a small business located in Houston, TX, serving the [...]
How to Develop Your Brand
What makes a brand? Is it the logo? The jingle? Or is it the slogan, the packaging, the spokesperson, or even just the name? The real substance of a brand [...]
How You Can Learn from Tesla’s Referral Marketing Strategy
Walter Chen recently wrote an article in which he describes how Tesla achieved a 40 to 1 ROI on their Referral Marketing program for their electric cars. In that [...]
Social Media Cover Image and Profile Photo Size Recommendations
What size images do you need for your social media business pages? Facebook 1.7 billion monthly active users. Facebook Cover Image 851 x 315 Facebook Profile Photo [...]