Latest posts by Lucas Weaver (see all)
- Why You Need to Be Tracking Your Google AdWords Conversions by Keyword - June 30, 2017
- Using a Landing Page Narrative Template to Increase Conversion - June 3, 2017
- Get More Customers from Facebook by Doing This Today - June 1, 2017
Don’t forget to set up conversions within AdWords. This tracks your ROI and ROAS.
Negative Keywords are a must have. If you’re not using them you’re wasting money.
Landing Page Mobile Performance
Check how your landing pages are showing up on mobile. Your site may be responsive, but not all pages respond properly.
Use call tracking on your campaigns. Not all clicks are created equal. Clicks that get phone calls are worth much more than their counterparts.
Use Location Extensions. Many prospects choose the business closest to them. Your location could give you
UTM Strings (URL Builder)
Don’t skip out on UTM Strings. The best way to accurately track your paid traffic is by using UTM Strings.
1 Ad Group = 1 Landing Page
Not using specific landing pages for each ad group is a huge mistake. It helps Quality Score drastically. If you’re not doing this, start now.
Optimize Your Campaigns Regularly
Not optimizing your campaigns is the worst mistake. If you don’t have time to do it, hire someone who does. Don’t leave money on the table.