Lucas Weaver
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Lucas Weaver

Marketing Strategist at Weaver Communication
Lucas Weaver is the founder of Weaver Communication and author of Explaining Digital Marketing.
Lucas Weaver
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How to Create User-Friendly Websites Your Customers Will Love

user-friendly website design

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According to Deisgnmodo, 2016 will be full of design trends aimed at making websites more user-friendly.

Among these trends, you will certainly notice even more vertically-styled websites, as well as sites that feature the slide-style rotating frames.

High profile (and priced) web-design firms earn hundreds of thousands of dollars in revenue each year from making incredibly customized websites that will immerse site visitors.

The reason for this is because the more a site visitor feels like they are experiencing a website, the less likely they are to leave and the more likely they are to perform a desired result, such as contacting you. Thusly, limiting the budget needed for Retargeting.

User-Friendly Website Layouts

Vertically styled websites are designed with mobile visitors in mind. More and more website designers are being forced to focus on mobile design as mobile site viewing rises, and will soon pass desktop viewing.

“Look at your website from the point of view of someone who has absolutely no previous affinity to your business.”

The frustration is real when you spend hundreds of hours designing your website only to have incredibly annoying glitches or small inconsistencies when you view it on a mobile browser. You absolutely can’t ignore the errors on mobile, though, seeing as how you would basically be throwing out at least 40% of your prospects.

checklist to get more leads from a small business website

Get this checklist on the resources page.

user-friendly website design

Photo credit: graphicdesignjunction.com

For a small business owner, the easiest solution is to have your website built on top of a platform like WordPress using a responsive theme. These themes are built to look great for website visitors no matter what device they are using.

You’ll want to choose a web designer that has an eye for themes that will work exceptionally on mobile using the vertical style. People who view websites on their smartphones are much less likely to click through to other pages than people viewing on their desktop. The less clicking your visitors have to do the better.

A few easy and quick to implement tips:

  1. Place your phone number at the top right of each page.
  2. Make sure your phone number is in text form and not an image, that way people can “click to call” on their smartphone.
  3. Ensure that font colors complement background colors and are large enough to read on mobile.

You need to be able to look at your website from the point of view of someone who has absolutely no previous affinity to your business.

When you look at your website, you don’t realize it but you’re very biased if you’re not careful. Look at other websites and notice when you get frustrated. “Why can’t I get the map to open on my phone??!”.

Take your list of frequent but easily fixed frustrations and make sure those issues are right on your website.

Using Customer Feedback to Make Your Website User-Friendly

Customer Feedback:

customers want usability in web design

Pay attention to customer feedback especially as it relates to your website. Some friendly website visitors will let you know if a feature of your website is broken, or if a certain page is not working. Make sure you have a system in place to manage this feedback.

In summary, you can have the world’s most beautiful website full of fancy features, but if your customers can’t navigate it on a mobile device, it means nothing.

The most important factor regarding your website is that your customers find the information they’re looking for easily, and when they decide to contact you they can, with little to no effort.

 

checklist to get more leads from a small business user-friendly website

Get this checklist on the resources page.