Why is Getting More Website Traffic Important?
One of the quickest ways to start getting more leads is to increase your website traffic. By getting more qualified traffic into the top of your marketing funnel, you will increase the number of contacts you get from potential customers in the market for your service.
A number of exciting opportunities become available once you have a healthy number of interested customers visiting your website. Not only is there the chance that they will contact you, but you also now have the chance to add them to your remarketing lists. These lists can then be used for Retargeting campaigns on social media networks, YouTube, and regular online display.
By building a remarketing list, you also build an asset for your business in the form of a base to advertise special offers to. Do you run a great Christmas promotion? What about back to school specials or Spring Break deals? Fire up some social media ads when these seasons are approaching, and you can easily advertise to everyone who has visited your website in the past six months.
Website traffic also allows you to analyze your demographics. Learn what type of people are visiting your website and showing interest in your products or services. You can then tailor your marketing efforts to these demographics. Maybe you notice that 20% of your traffic is coming from people in the age range of 55-65 years old. You could then offer something tailored to grandparents.
Or, maybe you notice a large percentage of your traffic is coming from Moms. You can then start writing blog posts or creating videos specifically for Moms and their interests.
Let’s say you run a restaurant. Do you know what percentage of your website traffic is coming from visitors who live in your city vs. tourists or out-of-towners? With the use of a Facebook pixel, you can get exactly that information. Then you can run an ad campaign specifically targeting tourists.
It’s a whole new world of digital marketing when you have enough website traffic to take advantage of some of these more advanced strategies. You’ll be amazed at some of the techniques you can try.