Since launching my digital marketing consulting company I’ve been on a hell-bent quest to soak up as much knowledge relating to the digital marketing space as I can.
There’s quite a few people out there who provide a wealth of information in the form of a blog such as Larry Kim (WordStream) and Matthew Barby (MatthewBarby.com), but thanks to amazing audiobooks like Eckhart Tolle’s The Power of Now and Steven Pressfield’s The War of Art, I’m now addicted to consuming audio content.
So rather than listen to 10+ hour long audiobooks about business I decided to dip my feet into the Podcasts section in iTunes.
When you get to the marketing section you’ll notice many podcasts to choose from, but there’s something about this Houston Dynamo Orange podcast cover art featuring four bright faces that made it one of my early choices.
Since listening to the first podcast, I’ve now been listening for several weeks while at home and on my commute from Amsterdam to Rotterdam and back twice a week.
I’ve been so pleased with the help and raw entertainment I’ve received from listening to this podcast, I’ve decided to briefly list some of the things I’ve learned while listening in the hope that you might be seeking some of these lessons as well.
You can check out the Fizzle Show on iTunes, Overcast, or head over to Fizzle.co/show
What I’ve Learned (George Guidall voice):
1. Be authentic to You
Once you become a blogger, no matter what form, you instantly begin feeling pressure to bring traffic to your blog. This can lead many to try tactics that don’t fit their personality. If you’re a guy and you want more attention from women on the street, you could dress in all Neon and cat call with your best Ron Burgundy voice, but it wouldn’t get you many dates.
The same is true with blogging online. You start blogging in the first place because you want people to recognize your voice as one they like to listen to. Whether that be because you’re smart, funny, or controversial, use methods of driving traffic to your website that compliment the message you’re trying to send.
Spammy headlines and invasive pop up boxes can get your blog traffic, but is that how you want people to perceive you?
2. Provide Value to Your Target Market
One of the most common questions they seem to get on the Fizzle Show is “how do I get more traffic?”. Corbett almost always seems to give some form of the message “by creating value for the people you are trying to attract.”
It’s a very holistic approach to digital marketing. Most of the strategies Corbett recommends are in line with giving your potential readers a reason to visit your website, as opposed to many who seemed focused on somehow tricking readers into visiting.
The idea here is that if you produce the right kinds of information that people will find useful, they will naturally share your content, they will naturally come back to your blog, your posts will naturally rise in the organic Google search results.
The first step is to provide awesome value to the people who you want to visit your blog. Once that foundation is built, it’s much easier to plan paid traffic campaigns, or beef up your SEO strategies around that value.
3. Entertainment is King
I’ve listened to a handful of the other podcasts out there in the same category as the Fizzle Show but I’ve probably listened to 10 times as many Fizzle episodes as the others combined. Why? Because it’s much more entertaining.
Pat Flynn’s podcast is great. He asks very focused questions that allow his guests to really explain the parts of their stories that listeners want to hear. But there’s just something about listening to Chase from Fizzle rant about the most random topic in either a southern, old timer, or British accent, only to be brought back by Corbett saying “so actually answering the question…” (usually all accompanied by the background noise of Barrett’s feathers ruffling).
When you can combine valuable information that people want to learn with the ability to entertain them while you do it, it’s a winning strategy every time, just ask Bill Nye the Science Guy or Chris from ThatTutorGuy.com.
4. Caring About Your Audience is Tangible
So maybe it’s not technically tangible in that you can’t really reach out and grab it. But it feels like you can.
There’s a certain internet marketing behemoth website that runs a podcast with great, technical information about digital marketing. The problem is, once you get to their website you’re immediately sucked into a vortex of sales pages and high pressure sales copy that makes you feel like you’re on the phone with Vin Diesel’s character in Boiler Room.
I’m sure their tactics work well enough to keep them generating income for themselves, but the more open the digital economy becomes and the more “Good Guys” come onto the scene, the more companies like that start to stand out like sore thumbs.
When you listen to the Fizzle Show you can tell that the people on the show actually care about the listeners. This most likely stems from the fact that a large portion of their listeners are actually their customers. It’s feedback loop between you like the podcast so you join their paid community and then you continue to listen to the podcast because you’re a member of their community. (See what they did there?)
One of the things that stands out in the show the most is what they don’t say. They don’t throw out gaudy numbers like “so at one of our blogs we help with we generated 1.62 billion new subscribers in the first month, basically because we’re geniuses.”
The show hosts are always quick to tell you that they don’t have all the answers and anyone who claims they do is a wolf in sheep’s clothing. Even going back to the beginning episodes of the podcast in which the hosts tell their back stories, you can tell these guys care about the people taking time out of their day to listen to what they have to say.
They then operate the rest of the show guided by that principle. As a listener, you can feel the good vibes coming from the Fizzle Show, and who doesn’t enjoy some good vibage from time to time?
5. Running Your Indie-Business Should be Fun
One of the biggest lessons I’ve learned from the Fizzle Show is that you really should enjoy the business/blog that you’re running. If you read the 4 Hour Work Week and now you’re trying to start a niche (no Chase, not a nest site) based off some data that you found in Google Trends about a topic that you hate, you’re doing it wrong.
There’s enough stress that comes along with being an entrepreneur by itself without making it any harder by centering your venture around something that you hate.
If you can’t find something that you’re passionate about, at least find something that you like. It will make doing your own thing much more enjoyable, and hopefully it will help you keep from Fizzling… out in the long run.