Marketing Strategy Explained
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How to Develop Your Brand
What makes a brand? Is it the logo? The jingle? Or is it the slogan, the packaging, the spokesperson, or even just the name? The real substance of a brand comes from the feeling it gives its potential customers. That feeling leads to the thoughts you form in your mind [...]
How You Can Learn from Tesla’s Referral Marketing Strategy
Walter Chen recently wrote an article in which he describes how Tesla achieved a 40 to 1 ROI on their Referral Marketing program for their electric cars. In that article he described the following program that led to those successful results: "When Tesla owners refer their friends, they get: [...]
Social Media Cover Image and Profile Photo Size Recommendations
What size images do you need for your social media business pages? Facebook 1.7 billion monthly active users. Facebook Cover Image 851 x 315 Facebook Profile Photo 180 x 180 (Shows up as 160 x 160) Image size guidelines directly from Facebook. Google Plus and Maps [...]
How to Get More Website Traffic (Video)
Why is Getting More Website Traffic Important? One of the quickest ways to start getting more leads is to increase your website traffic. By getting more qualified traffic into the top of your marketing funnel, you will increase the number of contacts you get from potential customers [...]
Uber is Genius to Choose Volvo for Their Autonomous Ride-Sharing Strategic Partnership
"Honk if you love robots." This clever quip from Bloomberg could be the bumper sticker for thousands of self-driving cars whipping us around in the not so distant future. Bloomberg reported on August 18th that Uber and Volvo have entered into a strategic partnership with investments totaling at least $300 [...]
3 Ways to Improve Your SEO Without Breaking the Bank
SEO can by far end up being one of the most expensive aspects of Digital Marketing. (Need a refresher on Local SEO? Read: What is Local SEO) Luckily, there are some things you can do to your site right now that will begin helping you improve your ranking. Step 1: [...]
Unique Brand Positioning: How to Frame Your Business for Success
Which sounds healthier to you: A ribeye steak that’s 90 percent fat-free, or a ribeye steak containing 10 percent fat? For most people, something that’s 90 percent fat-free sounds much healthier than something that contains 10 percent fat, even though they are the exact same fat content. When someone [...]
What is a “Complete Solution” in Digital Marketing?
What does it mean to be a “complete solution” in digital marketing? Many large digital marketing firms claim to be a “complete solution” for small businesses. But are they truly? A “complete solution” means that as a digital marketer, I consider it my job to help you grow your business. [...]
What Your Business Will Regret Not Doing Two Years from Now
I read a report tonight from LinkedIn in which they explained the keys to cutting through the noise in Content Marketing. The report was filled with many interesting statistics, but one, in particular, stood out to me: "In 2 years, online video will make up 70% of consumer internet traffic." [...]