Marketing Strategy Explained
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6 Marketing Lessons from the Shyster Street Peddlers in Rome
My girlfriend and I recently took a week-long vacation to Rome and it definitely lived up to the hype. The Forum was fascinating, the Colosseum definitely did not disappoint, and the many churches and fountains across the city were magnificent. Not to mention all of the delicious pizza, pasta, and [...]
Battling Buyer’s Remorse
How to Fight Against Buyer's Remorse and Cut Down on Returns When it comes to fighting buyer’s remorse, Offense is certainly the best Defense. To fully understand the complexity behind buyer’s remorse and why we all get it, you can read my post: Understanding Buyer’s Remorse. The main problem that [...]
Understanding Buyer’s Remorse
Why Customers Feel Buyer's Remorse After Purchases and How Some Companies Are Causing It What is Buyer’s Remorse? Buyer’s remorse is that feeling you get just after purchasing something in which you think: “Man… Why did I buy this? Do I really need it? Should I have spent the money? [...]
Marketing is NOT Advertising
You know that whole thing in math about how squares are rectangles but rectangles aren't squares? That’s exactly the same thing I’m talking about here with marketing and advertising. Marketing = Square Advertising = Rectangle Advertising is marketing, but marketing is not just advertising. One of my biggest pet [...]
How People Search for Dentists [Video]
This video, made with PlaceIt.net, shows visually how people search for Dentists on their smartphones. The process is similar to that of many sectors within the Small Business marketplace. In the Weaver Communications video "How to Get Traffic to Your Website," I explain how there are three main places [...]
7 Eye-Opening Stats About Retargeting [Video]
Special thanks to CMO.com for their post 15 Mind-Blowing Stats About Retargeting. These are my 7 favorites from their list, presented in video form. The song in the background is "Boneless" by Steve Aoki. For more info on Retargeting and how Small Businesses use it to grow their [...]
No B.S. SEO Checklist for Small Businesses
Download this infographic in PDF format, as well as the rest of my free helpful Small Business marketing resources here. Awesome SEO stats provided by imFORZA. More awesome SEO stats provided by ImpactBnD.
4 Step Checklist to Get More Leads from Your Website
Download this infographic in PDF format, as well as the rest of my free helpful Small Business marketing resources here.
The Online Marketing Genius of Jim Cramer
Watch the first minute of the following video of Jim Cramer on his CNBC show "Mad Money." Pay close attention to the 36-42 second marks. In this video, Cramer is discussing a developing story about a merger between Dow Chemical and DuPont. At the 36 second mark, he begins to [...]