And so it begins…..
You’ve finally decided to get your business on Twitter, even if you’re not sure why, or what it will do for you. Rest assured, by the time you finish reading this blog post you will be glad your business is now in the Twitterverse. (If you don’t have a Twitter profile, here’s my guide to setting one up)
First let’s start with why your business needs to get on Twitter.
Usage: Twitter has 316 million active monthly users and 80% of those users are on their smart phones. One of the biggest keys to advertising has and always will be the same, you have to show people your ads where their eyes are. Your potential customers are spending more time on their smartphones than any other device they own, and they’re spending a heck of a lot of time on Twitter.
Retargeting: Twitter keeps a record of every Twitter user who visits your site. If you’re doing any type of advertising that drives people to visit your website then you need a way to advertise to these people at all points in the buying funnel. Not everyone who visits your site is ready to buy from you right now. Some are only researching potential vendors and won’t start contacting them for another two weeks. With ads on Twitter you can show ads to people who have already visited your website but haven’t bought from you yet. This can more than double your new customer acquisition from your existing advertising.
(Retargeting is an incredibly effective aspect of Social Media. Find out how to use it to generate leads here)
Customer Loyalty: Today we do business in a “What Have You Done for Me Lately?” world. Full of Groupons and competitors offering “We’ll give you our kitchen sink just to get you in the door!” that only leads to them taking some of your potential customers but then eventually going out of business. With that known, you have to protect your customer base against your competitors. By setting up tracking codes on specific pages of your website that are only available to your current customers you can show special ads to your existing customers on Twitter. Why not offer your current customers a loyalty special to get them back in the door, rather than let them be wooed away by some Groupon-er next door? These customers already trust you, so they’d rather give you their money than someone they’ve never met.
Branding, Branding, & More Branding: It costs $28 for 1,000 people to see your ad on Broadcast TV. It costs $16 for 1,000 people to see your ad in a newspaper, and $10 for radio (see stats). On Twitter it costs $3.50 on average for 1,000 people to see your ad, my campaigns right now are running at a $3.30 CPM. The more people see your ads, the more people know your business is an option for their needs, provided you create the right message.
(Using Twitter for local branding can be a great tool for dominating a market. Read my guide on this here)
Twitter advertising opens up a whole new opportunity for your business. Not only can you get in front of thousands of interested new prospects and prospects who have already considered your business, but you can do it in a less expensive way than traditional media. As a bonus, there are almost countless options to mix Twitter with other outlets such as YouTube and Facebook to have extremely killer results.
All you need to do is develop a plan, create some ads, and start taking advantage. Twitter needs to be a part of your marketing strategy right now. What are you waiting for? If you want to get started now, schedule a free consultation with me and we’ll get the ball rolling today.